How Much to Trademark a Logo? Understanding Costs and the Process

Key Highlights

• The cost of trademarking a logo in the United States varies. Federal trademarking costs $250-$350 per class of goods/services, while state fees range from $50-$150.
• Legal fees for trademark applications typically add $500-$2,000 but can increase your chances of success.
• Trademark search fees range from $300 to $600 and are crucial to avoid infringing on existing trademarks.
• Maintaining a federal trademark requires renewal fees: $225 per class between the 5th and 6th years and $525 per class every 10 years.
• International trademarking costs start at $100-$150 per country, with additional World Intellectual Property Organization (WIPO) fees beginning at $653.

Introduction

Protecting your brand is essential, and it starts with understanding the trademark process, especially the costs of securing your logo. This guide simplifies the expenses of trademarking a logo in the United States. We’ll cover trademark applications and filing fees and provide useful advice to help you navigate the process.

Understanding Trademark Basics

What Is a Trademark?

A trademark is a type of intellectual property that protects your brand’s identity. It gives the owner exclusive rights to use a specific mark, which can be a word, phrase, symbol, design, or a combination of these elements.

A registered trademark helps distinguish your products or services from competitors. When you register a trademark, it grants national ownership rights and prevents unauthorized use. Protecting your logo with a trademark ensures your brand’s recognition and legal security.

Why Trademarking Your Logo Is Important

Your logo is a key part of your brand identity. Without legal protection, another business could use a similar design, causing confusion among customers and damaging your brand reputation.

Trademark protection grants you exclusive rights to use, sell, or license your logo within specific industries. If another company attempts to use a similar mark, you have legal grounds to stop them. This legal protection builds consumer trust and brand loyalty over time.

Preliminary Steps Before Applying for a Trademark

Before filing a trademark application, you must take two critical steps to increase your chances of approval.

1. Conducting a Trademark Search

The first step is performing a comprehensive trademark search. This involves checking the United States Patent and Trademark Office (USPTO) database to ensure no other business has already registered a similar logo for the same category of goods or services.

A thorough search helps prevent legal issues and application rejections. Even unregistered trademarks may have common law rights, so hiring a professional search firm or trademark attorney can be beneficial in identifying potential conflicts.

2. Deciding Between State and Federal Registration

You must decide whether to register your trademark at the state or federal level.

• State Registration: Provides protection only within a specific state. It’s cheaper but offers limited coverage.
• Federal Registration: Offers nationwide protection and the ability to use the ® symbol. It is ideal for businesses operating in multiple states or planning to expand.

Although state registration may seem cost-effective initially, federal registration provides stronger legal protection.

Beginner’s Guide to Trademarking a Logo

Once you’ve completed the preliminary steps, you can begin the trademark application process.

What You Need to Get Started

Before filing, gather the necessary details, including:

• The specific class of goods or services is associated with your logo.
• A clear, high-quality image of your logo.
• The basis for filing is “use in commerce” (for logos already in use) or “intent to use” (for future use).
• A detailed description of your logo’s design elements.

The USPTO categorizes trademarks into 45 different classes. You must pay separate fees for each class applicable to your business.

Step 1: Preparing Your Application

To begin, you need to file a trademark application using the Trademark Electronic Application System (TEAS) or submit a paper application. Online filing is the preferred method due to faster processing times.

Your application must include:

• A drawing of your logo.
• The appropriate classification of goods/services.
• A signed declaration stating the accuracy of your application and confirmation that no one else has the legal right to use your logo.

Step 2: Filing Your Trademark Application

You can submit your application online via TEAS. The USPTO offers three filing options:

After submitting, a USPTO examining attorney will review your application to ensure compliance with trademark laws.

Understanding the Costs Involved

Government Filing Fees

Trademark filing fees depend on the type of application and the number of classes registered. The USPTO provides detailed fee structures on its website.

Attorney Fees: Do You Need Legal Assistance?

Hiring a trademark attorney can save time and reduce errors in your application. Attorneys can:

• Conduct a thorough trademark search.
• Ensure your application meets USPTO requirements.
• Handle legal challenges, such as office actions or oppositions.

Attorney fees vary depending on complexity. Some charge flat fees for trademark searches and filings, while others bill hourly.

Conclusion

Trademarking your logo safeguards your brand and strengthens its legal standing. Start by conducting a trademark search and deciding on federal or state registration. Be prepared for filing fees and consider professional legal assistance.

Once approved, remember to renew your trademark every five to ten years to maintain its validity. If you need expert guidance, consult a trademark attorney for a smoother process.

Frequently Asked Questions

How Long Does the Trademark Process Take?

The process typically takes 6 to 9 months, but it can extend due to legal challenges or office actions.

Can I Trademark a Logo Myself?

Yes, you can file independently or use online services. However, for complex cases, hiring an attorney is recommended.

What Happens After My Trademark Is Approved?

Once approved, you must monitor for trademark infringement and file maintenance documents. The first renewal is due between the 5th and 6th year, and subsequent renewals occur every 10 years.

Are There Any Hidden Costs in Trademarking a Logo?

Beyond USPTO fees, additional costs may arise from responding to legal challenges or hiring legal assistance.

How Often Do I Need to Renew My Trademark?

• The first renewal is required between the 5th and 6th year.
• Additional renewals are due every 10 years.

Written by FangWallet Editors Updated February 6, 2025 by Albert Fang